Berti Auction Service was founded in 1940 by Vic Berti, who set high standards for his auction business and began building the Berti name on the pillars of honesty, trustworthiness, fairness, and the Golden Rule. Vic’s son and daughter-in-law Bob and Edna Mae were active with the family business, with Bob serving as a ringman and Edna Mae serving as the main cashier at auctions until their retirements in 2019 and 2018, respectively.

Though others had joined the auction business, Vic remained an active part of the company until he passed away in 1991.

Carrying on the family legacy, Vic’s grandson, Bob and Edna Mae's son, Robby, became a licensed auctioneer in 1989. He remains one of Berti Auction Service’s colonels and carries on the traditions started by his grandfather and instilled in his father.

In 2008, Robby’s oldest daughter Meghan became a licensed auctioneer. Together, she and Robby took courses to become appraisers through the Certified Appraisers Guild of America. With the certification, Robby and Meghan can appraise personal property (real estate is not considered personal property), as well as prepare certified reports on the value of personal property.

Robby’s younger daughter, Maisie, has also joined the business. She currently serves as the head cashier at auctions, while Robby’s wife Jeannine helps plan, organize, and fill in as needed during the auction process.

More About Col. Robby Berti

Robby Berti is a lifelong resident of and advocate for Sullivan, MO. He holds an auctioneer’s license through Franklin County, as well as through the Missouri Professional Auctioneer Association. In addition to Berti Auction Service, he has business ventures in both the tire industry and in agriculture.

Robby actively serves the community, including serving as a board member for the Sullivan School District Board of Education for 12 years, where he held offices of Treasurer and Vice President. He was recognized in 2007 as Man of the year by the Sullivan Chamber of Commerce.

Personally, Robby and his wife Jeannine raised two daughters, Meghan and Maisie, who are both active with the multi-generational family business.

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